Mood
A seamless experience for browsing & purchasing tickets for a local 3 music venue
Duration: 2 weeks
Delivarable: Prototype
Prompt
Using provided user research and client requests, design a ticketing application for the local venue Mood.
Duration: 2 weeks
Deliverable: Prototype
Problem
Mood has 3 venues across the phoenix valley, each differing in types of music and show sizes. Guests can only buy tickets at the door, which slows down entry and makes staffing the shows difficult.
Goal
Design an application that allows users to browse, buy, and view tickets for any show across the 3 venues. Create a prototype showing how a user would make an account, filter results, and purchase a ticket.
Research & Analysis
Competitors
Ticketmaster, SeatGeek, and Stubhub
Although the client provided user research and their functional requirements, it was important for me to understand competitors and potential user expectations.
Insights
National/International companies, not focused on specific city needs
All shows or events, not just music
Focused on large acts and venues
Vertical browsing with spotlight “feature” image
Bottom navigation, focused on users with accounts
Main filters: location, genre and date
Discover feed is general and pushes sponsored ads
All allow for browsing without an account
Ideation
With the product brief and user personas, I began designing by hand to explore a variety of options. This allows me to explore different layouts and features before jumping into interaction design and branding. I then explored wireframes with Figma.
Landing Page - Browse Events
Individual Event Description
Purchase Tickets - Select Quantity
Purchase Tickets - Missing Information
Check Out Information
Purchase Confirmation
Account Information
Payment Methods
Purchased Tickets
Design
After a final walkthrough with the client, final adjustments were made to the wireframes. We discussed branding and interactions, which helped finalize the following prototypes. Here, we explored the process of filtering the events page, moving through the purchasing experience, and how users will create an account.